Competitive Analysis and Positioning: Quadrant Analysis, Disaggregate Choice Modelling, Perceptual Mapping, Conjoint Analysis, Cannibalization.
New Product Development and Design: Focus Group, Conjoint Analysis, BASES, Disaggregate Choice Modelling, Perceptual Mapping.
Pricing: Conjoint Analysis, Regression.
Database Marketing: Regression for customer scoring (forecasting), Customer Data (e.g., loyalty programs).
Segmentation: Clustering.